{"product_id":"theres-nothing-like-this-the-strategic-genius-of-taylor-swift-9798892790178","title":"There's Nothing Like This: The Strategic Genius of Taylor Swift","description":"\u003cp\u003e\u003cb\u003eA smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNamed one of \"Thirty books we're excited to read in the first half of 2025\" by \u003ci\u003eThe Sydney Morning Herald\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNamed to the \u003ci\u003eFinancial Times\u003c\/i\u003e \"What to Read in 2025\" list\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSinger-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.\u003c\/p\u003e\u003cp\u003eBut how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThere's Nothing Like This\u003c\/i\u003e, Kevin Evers, a senior editor at \u003ci\u003eHarvard Business Review\u003c\/i\u003e, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.\u003c\/p\u003e\u003cp\u003eMixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, \u003ci\u003eThere's Nothing Like This\u003c\/i\u003e presents Swift as the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius.\u003c\/p\u003e\u003cp\u003eSwift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Evers\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 5.98w x 1.42d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798892790178\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/17\/2025\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 03\/01\/2025 pg. 107\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/01\/2025 pg. 29\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eKevin Evers\u003c\/b\u003e is a senior editor at \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.\u003c\/p\u003e\u003cbr\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":46684394782934,"sku":"9798892790178","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1660\/5398\/files\/img_7a004403-c4ca-46c0-9af7-bdf0afcd9ab7.jpg?v=1743156784","url":"https:\/\/tiabookcellar.com\/products\/theres-nothing-like-this-the-strategic-genius-of-taylor-swift-9798892790178","provider":"tia book cellar","version":"1.0","type":"link"}